For GIADA Chinese New Year Campaign 2026. Expanding on the brand's creative vision, we connected the spaces of Eastern landscapes and Western gardens through two visual styles: minimalist Chinese ink-wash painting and lush watercolours painting style.

For GIADA Chinese New Year Campaign 2026. Expanding on the brand's creative vision, we connected the spaces of Eastern landscapes and Western gardens through two visual styles: minimalist Chinese ink-wash painting and lush watercolours painting style.

For GIADA Chinese New Year Campaign 2026. Expanding on the brand's creative vision, we connected the spaces of Eastern landscapes and Western gardens through two visual styles: minimalist Chinese ink-wash painting and lush watercolours painting style.

2D, Art Direction, Illustration

2D, Art Direction, Illustration

GIADA

GIADA

2026

2026

GIADA Year of horse animation process
GIADA Year of horse animation process
GIADA Year of horse animation process
GIADA cny 2026 illustrations
GIADA cny 2026 illustrations
GIADA cny 2026 illustrations
GIADA - Year of Horse character design
GIADA - Year of Horse character design
GIADA - Year of Horse character design
GIADA cny 2026 animation storyboard
GIADA cny 2026 animation storyboard
GIADA cny 2026 animation storyboard

Credits

Direction & Production: clumsy hands | Creative Concept & Caption: GIADA team | Art Direction: onon | Illustration: onon, yujie | Animation: onon, yujie | Music & SFX: maybebaileys

Credits

Direction & Production: clumsy hands | Creative Concept & Caption: GIADA team | Art Direction: onon | Illustration: onon, yujie | Animation: onon, yujie | Music & SFX: maybebaileys

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